At MICE Territory there was a discussion on how regions can attract corporate clients
Leading experts of regional business tourism, DMC companies and corporate customers got together at the case session: Russian Regions through the eyes of MICE Customers.
At the end of last week, as part of the Intourmarket-2021 international travel fair, the MICE Territory discussion and educational program was held. The event was organized by the MICE Project Office ANO.
In general, the session participants came to conclusion that the regions still have to develop, work on advertising and promoting their potential. Speaking about the aspects instrumental in attracting new customers, the experts noted that it is necessary to learn to take advantage of the existing infrastructure, as well as to develop more fully the hidden potential of the regions that have not yet received enough media coverage.